Guide to Digital Marketing: Digital Ads Strategy

Guide to Digital Marketing: Digital Ads Strategy

While search engine advertising is a way to receive business from those looking for your product and services, social media advertising is beneficial in creating new customers who may not have even known they need your business! If your business is a new brand in the world of golf clubs, creating social media ads directed towards users 50 years and older who are in the top 30% of earning can lead to loads of likely new customers. While these users may not be explicitly looking to buy a new set of clubs, your business’s ad popping up on their Facebook or Instagram feeds could beg the thought that “maybe I do need a new driver and putter.” The most important factor in using social media advertising is directing them to a target audience so new customers are fostered. With interest peaked, many will take to Google to search for the product your brand offers, and with a good blend of both forms of advertising, seeing your brand again in the search results can propel the customer to use your brand.

  • Creating Awareness 

Social media ads also allow for loads of flexibility in the end goal of every campaign or individual ad. One type of social media advertising goal is awareness, which we have already covered. These are the general ads that are used to locate a more specific target audience or prompt this audience to follow and stay up to date with your business. These can be done in a wide variety of ways and can be the building blocks for the other social media ad types that will follow.

  • Consideration Ads

With the hook placed and potential customers interested (thanks to awareness ads), consideration ads will often be the best for retaining customers and motivating them to act upon your brand. These types of ads can have various call to actions, but some include visits to your website, downloading your app, joining a mailing list and other means of guaranteeing continued interaction. While consideration advertisements may not actually result in any sale or profit for your business, these are incredibly important because they help to establish consistent views, which will likely lead to sales later. In general, these ads are the most commonly used on social media, so implementing them is a must.

  • Conversions Ads 

The third type of social media advertising is a conversion ad, which, of course, is the ultimate goal of every advertising strategy. These are exactly what the name implies – converting a potential customer to a new customer through a purchase online or in person. Since these advertisements are the most important, they can also be the most difficult to successfully implement. Social media users can easily be interested in following an account that posts clothes they love or a speaker they could use, but the final push to solidifying a purchase requires a well-thought and perfectly-placed digital ad. Allocating the most money to this type of ad will surely pay dividends. Spending to solidify loads of new customers and sales will make your multi-step advertising campaign a clear success.

The BlahBlah Media digital team specializes in all forms of digital marketing, including digital advertising. Our team can implement all forms of digital advertising to grow your business and ensure that the right message is being heard by the right people, every time. We proudly offer extensive knowledge in analyzing the best ways to implement this hugely beneficial marketing strategy and are here to help with personalized plans to elevate your business to the next level.

The Benefits of Digital Advertising

The Benefits of Digital Advertising

An online presence is a defining characteristic of a successful business. One of the most pivotal steps in guiding your business successfully online is implementing digital advertising. Digital advertising is a unique form in its ability to tailor to certain audiences and present your business to potential customers on a platform they use more than just about anything else; Hootsuite and We Are Social report that the average American uses the Internet six hours and 31 minutes every day. Incorporating digital advertising into your business’s agenda can be an exceedingly rewarding experience.

First off, we’re best to explain what exactly digital advertising is. In general, this form of advertising can be divided into two groups – search engine ads and social media ads. Search engine ads are what the name details. These ads are the first few results that pop up when you search on Google. Social media ads take after their namesake as well, but they come in many different forms. These are the ads that will pop up as you watch a video on YouTube or as you scroll through Facebook and Instagram. Both of these sources can be skillfully utilized to direct new customers to your business. 

As mentioned above, digital advertising is so effective due to its ability to target certain advertisements to certain audiences. This means that businesses can divvy advertising strategies across several demographics, with each one targeting a specific audience. Targeting digital ads is a staple of social media ads. With loads of information about users’ ages, interests and other factors, businesses are able to create social media advertisements tailored to very specific individuals. While one product or offering of your business may be best for a 65-year-old man living in rural Texas, another of your items may be better for a 21-year-old female college student living in the heart of Austin. With almost all social media advertising, you can narrow your scope with each advertisement to ensure every ad will interest every potential customer.

Digital advertising can also be extremely cost effective. Both social media and search engine advertising can be performed in both continuous campaign styles and quicker individual ones. A more general and lasting advertising campaign may be worth putting a little more money into, with the goal of progressively increasing new customers. With budget caps being completely flexible, you and your team can decide if this campaign is worth $25, $250, or $2,500. But the same can be done for one-off advertisements. If your brand is rolling out a new product or has a special promotion ahead, implementing an individual advertisement can be done so easily. These more specific strategies also allow you to choose the budget you want, as well as the time you want the advertisement active for. If you’re willing to spend $150 a week on this specific ad, this is simply included when the ad is created and the funds and time will be automatically implemented. 

While it is making waves as the next form of advertising, digital advertising is still in its early stages. This allows you to attempt different ads to find your best audience digitally. With such flexible prices in both social media and search engines, the BlahBlah Media team recommends beginning with a general digital advertising campaign. Targeting large audiences without niche targets can be the perfect step to finding your target audience. All sources of digital advertising offer extensive data on who is receiving and interacting with your ads. After running one or two trial advertisements, your business will be ready to implement more specific ones tailored towards the users who are most likely to be interested in your product or services.

With a firmer grip on what digital advertising is and how it operates, an understanding of when to use each one gives businesses only more strength in their marketing success. Every strong digital advertising strategy should be balanced with both search engine and social media ads, as each has its own strengths and reasonings. Search advertisements are directed to those who are already looking for your product or service, or those that are similar to your business’s. This applies to Google searches like “hot tubs near me.” Immediately, several businesses selling hot tubs will pop up, with the first few being advertisements. Implementing search advertisements is extremely beneficial because your business can be exactly what those people were looking for. A combination of a strategic search engine advertisement and a frontpage result on Google (which comes with resourceful SEO implementation) will attract potential customers’ attention and establish credibility. 

Digital advertising is one of the many passions and strengths of the BlahBlah Media team. If your brand is looking to expand its online reach, our team can provide all the guidance and resources to attract customers.

Steps to Improve Your Business’s Service Quality

Steps to Improve Your Business’s Service Quality

Every business is rooted in serving others. Whether your business is in retail, hospitality, finance, or any other industry, your business largely depends on serving clients and serving them well. Customers take many things into consideration before deciding to do business with a company, but the biggest factor will almost always come down to how well that business can serve their needs. This is why it is important to analyze your company story and ensure that it emphasizes your success in serving people. Here at BlahBlah Media, we’ve compiled a list of six steps to help you improve your business’ service quality.

  • Show, don’t tell 

One of the most effective ways to express your business’s strengths in serving your customer is to show them, rather than tell them. Visualizing an experience for your customer is an engaging (and memorable) way to get them hooked on your service or product. One of the easiest ways to detail your story is by answering the four points of your business, which are what your business is, the problem it solves, how it solves the problem and the experience customers have. By doing this, customers understand exactly why your business works for them and why they’ll enjoy using it.

  • Focus on your product, not your company history

Many business owners love describing the history of their business. While this may help to finalize a sale or deal, it likely won’t be the piece of information that motivates a customer or business to partner with your brand initially. Including the history too early can actually bog down your business’s important information! Expressing your brand’s history is better done in the later stages of communication once a deeper connection has been created. Draw the customer in with details about how you can make their life better and solve their problem or let them know what sets you apart from your competition. Then, once you’ve created a relationship with the customer, give them the rundown of your company history. 

  • Ensure you’re following the four points of your business 

Ensure your business is fluid when expressing this information! Whether at a career fair, networking event, or on your business’s website, or social media, staying consistent with expressing the four important points of your business will show your professionalism and result in more leads. When editing any of these portions (or others), make sure customers can clearly understand exactly what your business does, the problem it solves, how the problem is solved and the experience they should expect. These four factors are the backbone of your business, so don’t allow them to go unheard!

  • Know your demographics 

Make sure the clients you’re pursuing are the right fit. Fine pointing your clientele search will guarantee your business is only searching for potential clients who suffer from the problem you solve. A lawn service company wouldn’t be too successful dropping off flyers door to door at an apartment building. However, this same business would likely find much greater success in doing the same at several apartment complexes’ front offices. Getting the right message to the right people is one saying BlahBlah lives by! 

  • Don’t be afraid to pivot

Understand that, especially now, customers’ problems and needs change. With this in mind, your brand’s solutions need to change as well. While these changes will only be temporary, they may be the ones that help your brand land new lifetime customers. Identifying new needs from customers and finding your brand’s solutions to them can not only help your brand succeed but also be a positive light in others’ lives. The world is always evolving, so make sure your brand’s story is evolving with the times.

  • Make sure you have a call to action

The last thing to ensure your brand has to serve customers is a call to action! After hearing how well your business solves their problem and how great they will feel, customers will be eager to use your business. Your call to action can guide someone to book an appointment on your website or social media or organize a meeting after a successful networking event, but without a call to action, your brand can’t serve your customers. Make sure it’s somewhere!

Be sure to tune into our weekly Cut the Blah Networking Group on Facebook to hear more networking tips and connect with others in the marketing community. Join us every Wednesday from 3 to 4 pm and hear what our CEO Kendra McLelland has to say, as well as answer any questions you may have about marketing, networking, or cocktails!

Benefits of Branding: How to Create a Brand Identity

Benefits of Branding: How to Create a Brand Identity

What comes to your customers’ minds when they think of your business? Ideally, they immediately think of your beautiful logo, catchy slogan, creative name, or some other defining characteristic. Without one or multiple of these defining factors, your business lacks a pivotal strength; its brand. 

Effectively utilizing your branding can massively help your business be seen, ultimately motivating it to succeed. While all businesses have branding in one manner or another, only the strongest expand upon it through alignment. Successfully aligning your brand extends throughout the entirety of your business. The BlahBlah Media team has identified three crucial reasons why your business needs to ensure its alignment. Whether strengthening relationships with customers, increasing revenue, or bettering clients’ experiences, aligning your brand will be a lasting result.

1. Creating trust and consistency

Customers value consistency. Aligning your brand is one of the simplest ways to ensure your customers and clients receive the consistency they expect. Using a cohesive color choice, logo, slogan and various other aspects will make sure your customers’ experiences are always parallel. This alignment must extend to everything that makes your business a brand. This includes your website, social media, printed material and everything else that customers and clients engage with.

With consistency at hand, a sense of trust and reliability will be easily established. Customers will feel more comfortable conducting business with a brand that is always fluid. More so, as your business’s branding continues to grow and expand, it will become more easily recognizable from potential customers. Potential customers may emerge from recommendations of your already trusting customers or from the appeal that comes with your consistent branding. 

Whether your brand is just beginning its journey in aligning its branding or is looking to only better its existing one, one of the most helpful tools is to create a branding guide. A branding guide is a collection of your business’s logo, color scheme, tagline, vision statement and other defining characteristics. By creating and implementing this branding guide, aligning your business will be an easy task. This concrete system ensures that everything needed to create a clear brand is present and nothing will slip through the cracks. 

2. Increasing your business’s revenue

As mentioned above, solid branding can promote increased usage from established customers, as well as new customers. Being persistent is just as important as being consistent, especially when pursuing new customers. With an aligned brand, potential clients will quickly become intrigued by the consistency your business displays. However, the same is true if your business is not imploring a consistent brand; customers will be disinterested in your business’s inability. 

According to Forbes, a consistent branding strategy in all manners can increase your business’s income by 23 percent. Taking the extra efforts to not only create your brand but finetune it can clearly pay massive dividends. Customers enjoy dealing with a business that feels like an individual rather than a business. Having a brand that presents its material in a professional and friendly manner can certainly result in increased business. However, it is critical to make sure your business aligns all its presentations. Inconsistency runs the risk of seeming ingenuine. 

3. Protecting customers’ experiences

The experience your customers and potential customers receive is massive in their decisions to conduct business. A promising consultation and lovely business card can be overshadowed by a website and follow up meeting that fails to align with what the customer initially experienced. The lack of consistency and alignment can be the final touch, or lack thereof, to finalize a sale or deal.

More so, customers don’t want to feel they are not getting what they expected. Partnering with an encouraging business and its well-presented brand, only to find disappointment weeks later as this brand fails to truly encompass the personality could be costly. The genuine people-first, business-second relationship valued by customers can be severed with the lack of consistency. 

You want customers to look forward to talking and dealing with your business. You want to create a brand that promotes feelings of genuine connection. The BlahBlah Media team values true connection as well. If your business needs assistance in building its brand or strengthening its current one, the BlahBlah team is here to help give your business the exact brand it needs in all manners.