How To Use Social Media To Your Advantage: A Marketing Strategy
Using social media for marketing your business is essential in 2020. The marketing world is vast and full of wonder. There are many different methods of engaging with thousands of people every day. One of the top ways is using social media to its fullest potential. A problem many unknowingly face is with so many nuances to social media, it is easy to miss a few pieces. We here at BlahBlah Media have compiled a social media checklist to help answer any questions that may have fallen through the cracks:
The Wonderful World of Social Media
- You probably have Facebook, but do you have Facebook Messenger set up?
Why use Facebook for social media marketing, you may ask? There are more than 1.3 billion people using Facebook Messenger every month, according to Buffer’s Marketing Library. They also released an article that said 56% percent of people would rather message a business than call a business for customer service. Utilizing Facebook Messenger for your business can ensure quick communication with customers.
- Is your business linked to Google My Business?
Bright Local stated that a typical business receives 59 actions from their Google My Business listing each month. Your business is missing out on valuable leads by not having this set up. There are an estimated 2.77 billion users total worldwide on this unconventional social network!
- Do your profile pictures match across all social media?
Having the same profile picture across your social media can and will improve how your brand is recognized around the world. Help the consumer recognize your brand!
- Is all of your contact information on your socials up to date?
Having all the correct phone numbers, emails and similar calls to action will ensure that a customer will take the correct next step. They cannot go anywhere without knowing how to get there.
- How often are you posting videos on your social media?
OptinMonster stated in 2019 that video marketers get 66% more qualified leads yearly than those who don’t focus on video. The algorithms on social media platforms favor those who post videos, so try it out for yourself!
- Are you replying to comments and DMs?
You may be wondering why you should use Twitter for social media marketing. It turns out that a quick engagement with your customers can substantially assist you in closing a deal. For example, Wayne Huange, an insights researcher at Twitter, found that “when an airline responded to a customer’s Tweet in less than 6 minutes, the customer was willing to pay almost $20 more for that airline in the future.”
- Have you thought of setting up a Pinterest?
In 2019, Pinterest reported that they had an average of 300 million monthly users. Posting pictures of your product or service could pay dividends. 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
- Did you know that LinkedIn has made a resurgence?
According to a Sprout Social information sheet, “LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective than Facebook in generating leads.” Even 76% of business-to-business marketers are using it!
- How much are you valuing your social media advertising dollars?
According to Statista, in 2019, more than $89 million was spent on social media advertising. The majority of buyers in the world are on their phones anyway, so do what leading marketers are doing to receive their attention!
- Do you need to be posting more?
In 2020, Hubspot reported that “the most common publishing cadence for social media marketers is 3-4 times per week.” Post more often! Those who follow you will appreciate it and will engage with you more.
- Do you know your target demographic on social media?
Understanding your target demographic’s usage of social media can ensure your message is being seen. Knowing that an elderly man does not spend as much time on Snapchat or watching IGTV than an 18-year-old girl shows that your target audience uses social media differently than other groups. Target demographics are made of several factors including gender, age and race.
- Have you had the patience to finish this list?
First, I applaud you for sticking with it. Investing time into your business does not always guarantee profit, but it does guarantee change. BlahBlah Media wants to see you succeed. If you have any questions, comments, or concerns regarding anything to do with social media or other marketing needs, feel free to reach out to us. And don’t forget to market using social media!