The global landscape of business has changed drastically in what seems like only a few weeks. Many states have started to, or will soon, order that non-essential businesses close their doors to prevent further spread of COVID-19. Employees and business owners are hurting and looking for answers. We here at BlahBlah Media empathize with you. We also want you to be able to keep your business powering through. So, we have compiled a list of 8 practical ways you can keep you and your business going through this quarantine period:
- Stay In Touch
Keep in close contact with your past clients or top customers. Why? Because they are going through it just like you are. A quick phone call, text message, or email goes a long way. Your business, regardless of industry, is founded on the fact that people started it, ran it, bought from it, and kept it going. The sum of all of your business’ parts is serving people well. Regardless of the product in hand, you can do that.
- Start a Blog
Write a blog about your business. According to a 2020 Hubspot article, marketers who prioritize blogging efforts are 13x more likely to see a positive ROI. In addition to that staggering number, over 75% of internet users read blogs. Starting a blog is free, and you might even be able to make some money from it! With just about every American spending more time at home and on their screens than ever before, it is time for you to log on and start putting your thoughts out there. Blogging is a simple and easy way to secure backlinks, which well help Google know that your website is reputable!
- Share Wins
Get customer testimonials! You can repeat your message over and over again from any rooftop or mountain you can find. Customers may even like you and your product but still won’t commit. It just takes time. Approximately 96% of visitors that come to your website are not ready to buy according to an Adobe Marketo Engage’s E-book. Reading someone else’s review can drastically change that. Reach out to some of your favorite past customers or clients and see what they have to say. Adding an aggregate rating to your website can also be a quick and easy way to improve your SERP ranking!
- E-Commerce is E-vailable
Make sure that anything you can offer online is available, well, online. Some products cannot or will not translate online, but if they can, they should. If your doors are closed, then how can you sell? Take pictures and videos of the products that are just taking up space in your dry storage or back rooms and put them online! Product videos can increase purchases by 144% according to an article from Neil Patel in 2017. Put that into perspective about how low sales are right now!
The last thing you want right now is for someone to be looking through your website, only to log off because they are confused about navigating it. Now is a better time than any to have your website’s UX (user experience) to be as easy to use as possible. Take a few minutes to update it, or ask your web developer to. It will save you countless rolled eyes and exits from off of your site. Keep that bounce rate as low as possible!
- Social Media Facelift
Take time to update your social media. Update your profile pictures, your bios, cover photos, about pages, etc. A HubSpot article from 2018 stated that four in ten sales reps have recently closed two to five deals due to social media. Everyone is scrolling through Instagram, Facebook, and/or Twitter right now as if they have all the time in the world. Social media marketing is becoming more important than ever, and it’s imperative to stay engaged with your followers every single day. Get on there and make sure that your social media matches the heart you have behind your brand.
- Partner Up
Look up some of the Facebook groups you are in right now. Take a screenshot or record how many people are in a few of them. In a few hours or tomorrow morning, go back and check that number again. The number of people in Facebook groups and online communities is rising at a rapid rate. Leverage that digital migration to work for your business. A local North Austin “foodies” group recently banded together and made a bingo chart out of local restaurants. Each tile is a different place to get food delivered. Winners have the opportunity to win gift cards to certain restaurants. More than 25 different restaurants leaned into partnerships with each other so they could all get more business. Think about your local community and how others could potentially want to come together to do something similar. Maintaining that small business community will pay off more than you could ever imagine.
- Go Live
Get out in front of your customers. Jump on Instagram or Facebook live for 5 minutes. Say hi or answer questions for the people that are buying your product. Some of them may even be silently waiting to hear what their favorite brand has to say right now. Attach a face to your brand and company! 54% of consumers want to see more video content from a brand or business they support based on a study from HubSpot in 2017. Meet them there and have fun doing it.
Keep Putting Your Name Out There
Do you not have the time or the energy to do any of the value adds listed above? You probably have a ton on your plate from running your business or trying to keep your house in order. Do not feel pressured to magically have plenty of time to do every one of these. That is why we are here to help. You have got to understand your boundaries and limits. If you want to offload any of these examples onto someone you trust, then we here at BlahBlah Media are here to assist you in meeting your goals. We specialize in everything listed above and would be happy to help.