We are three months into the worldwide lockdown and, to no surprise, Internet usage has increased. With a massive amount of work being done from home, the opportunity to strengthen your business’s reach online is one to take advantage of. Providing quality and engaging content is a surefire way to leave a lasting impression on new customers and old ones! The BlahBlah Media team has compiled a list of ways to deliver quality content to customers while they are at home.
- Connect with customers
Producing genuine content is great for continuing the relationship customers and clients have with your business, especially with social distancing guidelines. Enhancing these relationships can be done in many different ways, including email campaigns, social media, blog posts and anything else your team thinks will help spread positivity. Email campaigns and blog posts can be great ways to keep customers up to date with how your business is operating to ensure your business continues to receive the revenue it needs. However, adding more casual information to preface or end these bits can make sure your customers remember the friend-like relationship they value. As for social media, with a 40 percent increase in Facebook and Instagram usage since lockdowns began, creating content your clients interact with is extremely important. Posts encouraging commenting, and even better, tagging other users, will surely help your brand grow and keep you in the minds of customers. Being playful and posting images that will force a smile is a great way to increase connection, as well.
- Enhance SEO
Posting quality content to your site can be extremely helpful in enhancing your customer base through SEO. SEO tune-ups can be done in a number of ways and are extremely beneficial, as search engine results are based largely on SEO. Quality content in SEO extends from keyword placement to blog posts, and everything in between. Quality keyword placement especially extends to any updates your business has introduced since social distancing has come to be; if your business is now offering delivery or virtual services, frequently listing these keywords, plus the city you operate in, throughout your website can lead to better visibility via search engines. You want to make sure you are optimizing the content on your website, email campaigns, social media platforms, your Google My Business account and meta content, such as meta descriptions and meta tags.
- Utilize all multimedia
Keep in mind that content extends to photos and videos, not just text. Whether your images and videos come from an internal employee with a keen skill of photography and videography or from a hired professional, having an excessive collection of this content can give your business loads of benefits. With SEO still on our minds, it’s great to point out that images and videos can enhance your sites! Be sure to include crucial information like the image file name, captions and alt tags because these are all a part of the search engine’s analysis of quality content. Choosing the right formatting for your image is also very important. Search Engine Journal notes that “PNG produces better quality images, but comes with a larger file size, while with JPEG you may lose quality, you can adjust the quality level to find a good balance.” In the more aesthetic area, appealing images are a surefire way to entice interest on social media and your site. Posting engaging and eye-catching photos and videos to your social media sites is a great way to attract new customers. While the most immediate idea of content in this realm would be of products, this isn’t the only visual content you can post to social media. Our team has found that personable content featuring employees and customers tend to do better than any other content. On your business’s website, using content specific to your products or offerings is highly important so customers new and old can clearly see how your business will benefit them. According to HubSpot, articles with images record 94 percent more views than those without, so make sure your site has those of high quality.
- Tailor content towards your motivation
One of the defining characteristics of quality content is content with reason. With activity online continuing to be a defining aspect of business, this media usage can propel your business’s most recent strategy. If a business is looking to attract new customers, creating social media campaigns geared towards catching attention is clearly important, as well as incorporating content on the website that clearly defines what the business solves and how it does so. If a business is pivoting its offerings or adding new ones, detailing these changes on social media is a great way to attract interested customers. Customers need to have a tangible call to action for content to be effective. Regardless of the medium it’s produced in, a lack of purpose leaves content failing to fulfill its task. The biggest predictor of successful content marketing is the end result.
- Content expresses uniqueness
All mediums of content are great ways to express the things that make your business special. Expressing these defining characteristics can be done through written content obtained from reviews online (and there’s nothing we love more in marketing than user-generated content!) or in person. Reviews posted on Yelp, Google Reviews, Facebook and other sites are great ways to highlight what makes your brand different from the rest, and this content can be easily turned into written content used on your website or social media. Implementing in-person reviews create great opportunities to use photo and video content to achieve the same goal. These testimonials can also be used on your website and social media and can give an extra human element of your brand’s individuality. As for content created in house, detailing what sets your business apart from competitors can easily hook curious customers. Whether this information is placed in the “About Us” section, “How it Works” section, or somewhere else, digging deeper into your business’s unique aspects can attract and keep customers.
At BlahBlah Media we pride ourselves on creating quality content for each and every one of our clients. If you need help creating quality content for your business, considering emailing us at firstname.lastname@example.org or calling us at (512) 718 – 6993. We have a team of professional content writers, SEO Specialists, Brand Managers and Social Media experts that can help create the content for your business you’ve always wanted.